Step into the inspiring journey of Jolly, a brand originating from the humble beginnings of a small family business, Jolly General Merchandise, founded by Ederlina and Lucio Cochanco Sr. In 1993, Fly Ace Corporation emerged from this pioneering groundwork, and with the dawn of a new era under its second-generation owners in 1997, Jolly was launched. Offering a delightful array of canned vegetables and fruits, the brand has flourished through dedicated teamwork, partnerships, market research, and an unwavering commitment to quality.
Celebrate 25+ years of Jolly's incredible transformation from a modest family enterprise in Binondo to a leading provider of top-quality food and beverage products in Filipino households. Under the leadership of Fly Ace President Lucio "Jun" Cochanco, alongside a team of professional managers, Jolly has risen to become a household name and a top-of-the-mind choice for canned vegetables and fruits.
As a brand, Jolly embodies not only high quality and affordable homegrown goodness, but also a family's enduring legacy of hard work, perseverance, and integrity. The story of Jolly is a testament to the power of ambition and dedication, as well as the importance of preserving and nurturing a family's vision. This remarkable journey serves as a proud accomplishment and an inspiration for generations to come, as Jolly continues to bring joy and satisfaction to homes across the Philippines.